First... A Story

When you BRAND on PURPOSE [BOP] you're not only building a business that's totally aligned with who you are... you're making it SO MUCH easier for your ideal customers to figure out if, you're the one for them when they land on your site.

When your OPT-IN is On Purpose it gives those genuinely interested people, an easy YES! to try out your services while providing them a solution they need right then AND an accurate showcase of how you'll help them in the future.

As I said in the audio, up until my "mack-truck" Ah-hah! -- I'd been treating my opt-in as a stand alone piece of content with the singular goal of providing great value in exchange for an email.

It was simply a TO-DO on my entrepreneurial checklist.

Once it flopped, and I took the time to figure out why, I discovered that...

The trick is to think of your OPT-IN as the beginning of a much larger story. An epic adventure to be experienced by your ideal customer.

When you come across a new business and interact with them, you’re embarking upon a new story, a new adventure. Each experience you have with that brand deepens the story, just as turning each page of a book enriches your relationship with the story + characters within.

When the story is a "page-turner" -- it's hard to put down...and you're most definitely buying the next book in the trilogy.

It is when you've provided your ideal customer with some kind of breakthrough from your opt-in that you'll elicit the same "I want more" feeling -- wouldn't it be best if the next thing you're able to provide them is the very next step in continuing to solve that problem or expand upon that breakthrough?

That's what this training is all about...

Figuring out the perfect first step (page turner) introduction to your brand aligned business offerings.

And it starts with identifying the transformation you want your people to experience.


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